Chloma's Autumn/Winter 2014 collection is named after and inspired by the Blue Screen of Death. When a PC computer crashes due to a fatal error, the blue screen appears, signaling the demise of your electronic device.
Chloma designers Junya Suzuki and Reiko Sakuma created a clothing collection based on this idea and transformed fatal errors into a fashion statement.
This surprisingly wearable range is made up of sculptural coats, printed statement sweaters and matching separates that exude a feeling of comfort.
The pieces feature matching prints and exaggerated silhouettes. Whether highlighting draped, layered or hooded pieces, Chloma's 'Blue Screen of Death' collection features protective styles that create a cocoon for their wearer. Inspired by internet culture and technology, the range will appeal to the fashion lover with an appreciation for conceptual and futuristic styles.
Why This Trend Is Growing
- Internet-inspired Fashion
- Disruptive innovation opportunity: Explore the intersection of internet culture and fashion to create unique and conceptual styles.
- Tech-inspired Prints
- Disruptive innovation opportunity: Integrate technology-inspired prints into clothing designs to create visually striking and conversation-starting pieces.
- Comfortable Silhouettes
- Disruptive innovation opportunity: Develop clothing with exaggerated and protective silhouettes that prioritize comfort without compromising style.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Incorporate elements of internet culture and technology into fashion design to appeal to a tech-savvy and style-conscious audience.
- Textile Manufacturing
- Disruptive innovation opportunity: Experiment with unconventional prints and fabrics inspired by technology to create unique textile products for the fashion industry.
- Online Retail
- Disruptive innovation opportunity: Curate a collection of internet-inspired clothing and accessories catered towards online shoppers who seek unique and conceptual fashion pieces.
