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Computer Virus Clothing

Chloma's Blue Screen of Death Collection is Inspired by PC Fatal Errors

— November 27, 2014 — Fashion
Chloma's Autumn/Winter 2014 collection is named after and inspired by the Blue Screen of Death. When a PC computer crashes due to a fatal error, the blue screen appears, signaling the demise of your electronic device.

Chloma designers Junya Suzuki and Reiko Sakuma created a clothing collection based on this idea and transformed fatal errors into a fashion statement.

This surprisingly wearable range is made up of sculptural coats, printed statement sweaters and matching separates that exude a feeling of comfort.

The pieces feature matching prints and exaggerated silhouettes. Whether highlighting draped, layered or hooded pieces, Chloma's 'Blue Screen of Death' collection features protective styles that create a cocoon for their wearer. Inspired by internet culture and technology, the range will appeal to the fashion lover with an appreciation for conceptual and futuristic styles.
Trend Themes
1. Internet-inspired Fashion - Disruptive innovation opportunity: Explore the intersection of internet culture and fashion to create unique and conceptual styles.
2. Tech-inspired Prints - Disruptive innovation opportunity: Integrate technology-inspired prints into clothing designs to create visually striking and conversation-starting pieces.
3. Comfortable Silhouettes - Disruptive innovation opportunity: Develop clothing with exaggerated and protective silhouettes that prioritize comfort without compromising style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate elements of internet culture and technology into fashion design to appeal to a tech-savvy and style-conscious audience.
2. Textile Manufacturing - Disruptive innovation opportunity: Experiment with unconventional prints and fabrics inspired by technology to create unique textile products for the fashion industry.
3. Online Retail - Disruptive innovation opportunity: Curate a collection of internet-inspired clothing and accessories catered towards online shoppers who seek unique and conceptual fashion pieces.
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