Social Network Fashion

Viktorija Pashuta Envisions Social Media Personified as Male Models

Those who have always wondered what social network fashion would entail need only browse through this photo series. Aptly titled 'What If Guys Were Social Networks,' it goes hand in hand with a similar project, 'What If Girls Were Internet Browsers.' Full of colorful social network fashion choices, the outfits match the iconic logos of Facebook, LinkedIn, Pinterest and more.

It shouldn't come as a surprise that both of the photo series were captured by fashion photographer Viktorija Pashuta. Styled by Jordan Anthony Swain, the social network fashion focuses on personality as much as color. Pashuta writes, "Even though they share very similar functions and features, each social network has its own character and style: Facebook depicted as casual, Twitter as classic, Pinterest as creative, LinkedIn as Business, Instagram as vintage, Flickr as artsy, Tumblr as hip and Google +as innovative."

Social Media Fashion
Innovative fashion inspired by social media logos and characters.
Digital-inspired Fashion Photography
Capturing the essence of social media personalities through fashion photography.
Character-driven Styling
Creating fashion that embodies the unique personalities of popular brands and logos.

Who This Affects Most

Fashion Industry
Opportunities for fashion designers to create innovative clothing inspired by digital media characters.
Social Media Industry
Collaboration opportunities for social media companies to launch fashion-inspired branding campaigns.
Photography Industry
Innovative fashion photography opportunities that incorporate digital media branding and characters.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 52%
Activity 38%
Freshness 8%

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