Viktorija Pashuta recently uploaded the 'What if Girls were Internet Browsers' fashion editorial on her blog. The shoot features fashion interpretations of Explorer, Firefox, Opeta, Chrome and Safari. She took inspiration from the logos to recreate modern ensembles.
Each browser also has its own personality. Viktorija Pashuta's friend remarked, "Internet Explorer is all flashy, Firefox is sexy, Opeta is elegant, Chrome is utilitarian and Safari--trendy/hip." Beyond the color choices, Pashuta also used props, hair, poses, clothes, accessories and shoes to bring across the browser's icon identity. For example, Explorer wears a yellow sash and stands confidently with one hand on her hip, where as Opeta has a 'O'-shaped ring hair style and stands demurely.
What's Driving This Trend
- Fashion-inspired Technology
- There is an opportunity to create fashion accessories and apparel inspired by popular technology logos and icons.
- Brand Identity Representation
- Companies can explore ways to visually represent their brand identity through fashion editorials and collaborations.
- Iconic Characterization
- The concept of assigning unique personalities and characteristics to icons can be applied in various industries to create engaging experiences.
Who This Affects Most
- Fashion
- Fashion designers and retailers can leverage technology-inspired designs to create unique collections and attract tech-savvy consumers.
- Technology
- Tech companies can explore fashion collaborations and product designs that incorporate their brand logos and icons.
- Marketing and Advertising
- Marketing agencies can experiment with innovative ways of visually representing brand identities through fashion editorials and campaigns.
