In an effort to restore and preserve an open and free internet, Tumblr reached out to artists to design a net neutrality t-shirt line. All profits raised from the Tumblr merch will go to the Media Democracy Fund's Open Internet Defense Fund.
The limited edition charitable merchandise is part of the newly established Tumblr Artist Series. Featured artists include Mikey Burton, Pasquale D'Silva, Santtu Mustonen, Cindy Suen and Traceloops. The five tees will be released one at a time every month until March 2015. The Cindy Suen net neutrality t-shirt is the first to be released and is already available for purchase.
The t-shirt line is perfectly timed. The same day the series was announced, President Barack Obama also broke his silence on the net neutrality issue, supporting strong rules to protect an open web.
What Makes This Trend Stand Out
- Net Neutrality Merchandise
- Opportunity for apparel companies to create net neutrality merchandise for a charitable cause.
- Tumblr Artist Series
- Opportunity for other companies to collaborate with artists to create limited edition merchandise for charitable causes.
- Net Neutrality Awareness
- Opportunity for companies to raise awareness about net neutrality issues through partnerships with non-profit organizations.
Sectors Adopting This
- Apparel
- Apparel companies can create net neutrality themed merchandise and donate profits to non-profits for charitable causes.
- Art
- Artists can collaborate with companies to create limited edition merchandise for charitable causes.
- Non-profit
- Non-profit organizations can partner with companies to raise awareness about net neutrality issues through merchandise sales.
