What is the trend of customizable packaging?

Opportunity to tap into the growing trend of personalized and unique packaging experiences for consumers.

What is the trend of nostalgic branding?

Opportunity to capitalize on millennials' interest in nostalgic branding concepts that evoke feelings of nostalgia and sentimentality.

What is the trend of sticker marketing?

Opportunity to leverage the popularity of stickers as a marketing tool to engage and connect with consumers.

What are the implications for the skincare industry?

Opportunity for skincare brands to enhance their product packaging and offer customization options for a more personalized experience.

What are the implications for the beauty industry?

Opportunity for the beauty industry to explore new and creative ways to attract and engage consumers through visually appealing and customizable packaging.

What are the implications for the marketing industry?

Opportunity for marketers to incorporate sticker marketing strategies into their campaigns to create a sense of fun and interaction with their brand.

Customizable Cosmetics Packaging : Glossier Skincare

Customizable Cosmetics Packaging

Glossier Skincare Products Come with a Set of Decorative Stickers

Rebecca Byers — November 11, 2015 — Marketing

References: thedauphine & intothegloss

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In addition to being quality-focused and highly covetable, Glossier skincare products come in gorgeous, customizable packaging that make them a stylish addition to your top beauty shelf. Coming in sleek white and petal pink tubes, each Glossier product comes with a set of stickers for decorating your personal set. The Glossier line was created by Emily Weiss, founder of everyone's favorite beauty blog, Into the Gloss.

A nostalgic packaging concept that speaks to the interests of millennials and the moment that stickers are having right now, the high-quality range essentially took inspiration for its branding from feedback from Into the Gloss' cult-like following. The playful sticker set features various takes iterations of the Glossier logo and emoji-inspired icons such as cherries, lipstick, rainbows and hearts.

Trend Themes

Customizable Packaging — Opportunity to tap into the growing trend of personalized and unique packaging experiences for consumers.
Nostalgic Branding — Opportunity to capitalize on millennials' interest in nostalgic branding concepts that evoke feelings of nostalgia and sentimentality.
Sticker Marketing — Opportunity to leverage the popularity of stickers as a marketing tool to engage and connect with consumers.

Industry Implications

Skincare — Opportunity for skincare brands to enhance their product packaging and offer customization options for a more personalized experience.
Beauty — Opportunity for the beauty industry to explore new and creative ways to attract and engage consumers through visually appealing and customizable packaging.
Marketing — Opportunity for marketers to incorporate sticker marketing strategies into their campaigns to create a sense of fun and interaction with their brand.

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