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Nail Polish Vending Machines

Essie Nail Polish Can Now Be Purchased at a Vending Machine

— July 24, 2014 — Marketing
Essie nail polish brand recently created a beauty vending machine that dispenses technicolor polishes in exchange for a change. Now you can swap those afternoon vending machine chocolates for luxurious beauty products.

This month Essie is set to launch a vending machine called the Essie Color Boutique. The beauty vending machine is set to be featured in various malls and airports across the US with the JetBlue terminal at New York City's JFK airport. The machine will house roughly 48 nail polish shades with 42 shades from various collections and six explicitly from the latest season's line. Having an Essie Color Boutique in airports is a fabulous idea since there is so much waiting around. Women can go up to the vending machine, pop a few coins in and paint their nails while they wait for their next flight.
Trend Themes
1. Beauty Vending Machines - The rise of vending machines selling beauty products creates opportunities for disrupting the traditional retail experience.
2. Airport Retail Innovation - The introduction of beauty vending machines in airports presents an innovative way to cater to the beauty needs of travelers.
3. Convenience-driven Shopping - The trend of nail polish vending machines reflects the growing consumer demand for convenient and on-the-go shopping experiences.
Industry Implications
1. Beauty and Personal Care - The beauty industry can explore the potential of vending machines as a new distribution channel for their products.
2. Airport Retail - Airport retail industry can leverage beauty vending machines to attract more customers and increase sales during passengers' waiting time.
3. Retail Technology - The introduction of nail polish vending machines highlights the potential for incorporating technology-driven solutions in the retail industry.
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