10Beauty is Bringing Five-Step Manicures to Ulta Beauty
Laura McQuarrie — November 12, 2025 — Fashion
References: 10beauty.co & wwd
Many people love the fresh look of a salon manicure but dread the time and patience it takes to sit through the process, and 10Beauty's five-step manicure machines are debuting at Ulta Beauty to deliver polished results in just 25 to 45 minutes. The service priced at $30 begins with polish removal, if necessary, then cuticle care, filing, plus the application of a chosen color and top coat. Via the companion app, users can completely customize their experience and follow stages in real time, as well as pause and skip steps as necessary.
These manicure machines, now available at select locations like Ulta Braintree and Everett, MA, are also coming soon to Nordstrom and other locations like hotels and gyms, where beauty lovers stand to benefit from the quick service.
These manicure machines, now available at select locations like Ulta Braintree and Everett, MA, are also coming soon to Nordstrom and other locations like hotels and gyms, where beauty lovers stand to benefit from the quick service.
Trend Themes
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Automated Beauty Care — Robotic manicure machines are revolutionizing the beauty industry by offering quick and customizable nail services without the need for human intervention.
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On-demand Personalization — The ability for users to customize their manicure experience via a companion app highlights the trend of personalized services in real time.
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Multi-location Beauty Services — Introducing manicure machines in various locations, such as retail stores, hotels, and gyms, reflects the trend towards bringing beauty services to more convenient and accessible venues.
Industry Implications
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Beauty Technology — The intersection of robotics and beauty showcases a burgeoning industry where advanced technology is used to enhance traditional beauty services.
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Retail Partnerships — Collaborations between beauty tech companies and major retail chains like Ulta Beauty and Nordstrom demonstrate a bridging of digital innovation with established retail experiences.
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Hospitality Enhancement — Incorporating beauty tech services in hotels and gyms signifies a shift towards offering luxurious and time-efficient amenities to enhance guest satisfaction.
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