The Essie Gel Couture Be-Dazzled Collection is a series of nail polish shades formulated with expression in mind to help consumers elevate their look with a touch of shimmering color. The nail polishes come in a variety of eye-catching shades including the new Pinky Ring, Statement Piece and Bling It that are inspired by jewel tones and are formulated with the brand's gel-like manicure formula. The nail polishes are thus rated to provide up to 14 days of wear per application.
The Essie Gel Couture Be-Dazzled Collection is priced at $13 per shade, and can be purchased via the brand's website, Amazon, Ulta, CVS, Target and Walgreens. The nail polish collection has been enhanced with a variety of additional new products from the brand.
Key Themes Behind This Trend
- Expressive Nail Polishes
- The Essie Gel Couture Be-Dazzled Collection is formulated with expression in mind to elevate consumers' look with shimmering color.
- Jewel-toned Nail Polishes
- The Essie Gel Couture Be-Dazzled Collection features shades inspired by jewel tones, adding a touch of luxury to manicures.
- Long-lasting Nail Polishes
- The Essie Gel Couture Be-Dazzled Collection offers a gel-like manicure formula that provides up to 14 days of wear per application.
Where This Applies
- Cosmetics
- The cosmetics industry can explore innovative ways to incorporate jewel tones into their product lines, tapping into the popularity of vibrant nail polishes.
- Fashion Retail
- Fashion retailers can create collaborative collections with nail polish brands to offer matching shades that complement their apparel and accessories.
- E-commerce
- The e-commerce industry can leverage the popularity of long-lasting nail polishes by partnering with nail polish brands to offer exclusive online promotions and discounts.
