PERCH Interactive Creates Digital Perfume Branding for Kiehl's
Jana Pijak — April 23, 2015 — Business
References: vimeo
This topographic fragrance display is designed by PERCH Interactive, a creative studio that specializes in digitized retail concepts. This particular booth is conceived for skincare and beauty brand Kiehl's and showcases its latest perfume collection.
The latest fragrance range from Kiehl's sits on a virtual map that can be controlled and clicked by consumers. When clicked, parts of the map are able to share fragrance details like the scent notes and herbs that are used to make each perfume.
Furthermore, this digitized fragrance display also tells Keihl's shop visitors where each scent note comes from, signalling to a region on its virtual map. As technology begins to evolve, retailers are recognizing the importance of virtual and immersive store displays. This concept by PERCH interactive educates and intrigues consumers while subtly promoting a new line of beauty products.
The latest fragrance range from Kiehl's sits on a virtual map that can be controlled and clicked by consumers. When clicked, parts of the map are able to share fragrance details like the scent notes and herbs that are used to make each perfume.
Furthermore, this digitized fragrance display also tells Keihl's shop visitors where each scent note comes from, signalling to a region on its virtual map. As technology begins to evolve, retailers are recognizing the importance of virtual and immersive store displays. This concept by PERCH interactive educates and intrigues consumers while subtly promoting a new line of beauty products.
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