The Dior Boutique Concept in Seoul is Full of Sweeping Lines

 - Jun 25, 2015
References: portzamparc &
As though mimicking the shape of an artistic perfume bottle or the flowing folds of a luxurious dress, the Dior Boutique concept for Seoul, Korea, is a sculptural design that will enchant many people. It not only helps to create a unique in-store shopping experience, the Dior Boutique also elevates its urban surroundings in a gorgeous way.

Designed by architects Christian de Portzamparc and Peter Marino, the Dior Boutique will rise up six stories and be the home not only to the brand's products, but the Dior Cafe, which will boast the tasty morsels of French pastry chef Pierre Hermé. The interior of the Dior Boutique is as impressive as the exterior with its draping chandeliers, mirrored spiral stairs and high ceilings. People will want to enter the space even if just passing by.