American design studio Aranda\Lasch was tasked to create an interior facade for the Dior store location found right outside of Doha. It is in the Place Vendôme mall in Lusail, and the facade stands an impressive 72 feet tall and features a main entrance adorned with window displays as a celebration of the house's garments.
The studio explains the project, stating that it was "Inspired by how the brand's designers, starting with Monsieur Dior, use pleating to turn something soft into something geometric, we strove to transform the softness, movement, and luminous qualities of fabric into architectural materials. Like the pleats in a Dior dress swaying with the movement of the body, the facade tries to capture a fleeting moment with an architecture of unexpected lightness."
Image Credit: ArandaLasch
What Makes This Trend Stand Out
- Pleating-inspired Facades
- Incorporating pleating techniques and softness into architectural materials to create facades that capture a fleeting moment with unexpected lightness.
- Celebrating Garments in Retail
- Designing retail spaces with window displays that serve as a celebration of the clothing and products offered by the brand.
- Geometric Transformations
- Using pleating to transform soft and flowing fabric into geometric architectural elements.
Sectors Adopting This
- Luxury Retail
- Creating visually stunning and innovative store facades that enhance the luxury shopping experience.
- Architectural Design
- Exploring the intersection of fashion and architecture to create unique and visually striking designs for retail spaces.
- Interior Design
- Incorporating fashion-inspired elements into interior design to create memorable and captivating retail environments.
