The recently opened Aesop Sao Paulo is the cult Australian skincare brand's first boutique to open in Brazil. A unique marriage of Aesop's articulate branding and Brazil's brutalist architectural style, the shop is a successful stylized retail concept that will carry the brand's full skin, body and hair range.
Designed by Paulo Mendes da Rocha and Martin Corullon, the Aesop Sao Paulo boutique is located on Rua Oscar Freire, the city's hottest shopping neighborhood. The unique collaboration between Paulo Mendes da Rocha and Martin Corullon led to an articulately Brazilian take on the Australian brand's iconic retail concept.
Despite the fact that this first Brazilian freestanding store just opened, there are already rumors the brand will open up a second location in Sao Paulo's Vila Madalena neighborhood.