H&M has taken over east London's Old Truman Brewery for a five-week-long pop-up makeup boutique. The project celebrates the brand's new beauty collection but will also feature all of the makeup lines available through H&M. The new collection is made up of a 700-piece product list that varies from skincare, face, eyes, lips, hair and nail products as well as beauty tools and bags. Sticking to the retailer's affordable price range, each product will be available for under 25 dollars. All of the beauty products are sold in simple, sleek black and pastel packaging.
The pop-up makeup boutique will also offer shoppers who spend over a certain amount a free hair and makeup treatment from beauty experts in the shop itself. Following the launch of the most recent beauty line, H&M will soon unveil an eco-conscious makeup collection.