The Lane Crawford SS14 ad campaign is an explosion of vibrant florals. Appropriately titled 'Botanica,' the imaginative captures bring out the equally colorful qualities of the fashion put on display. Not to mention their own dynamic charm. Chinese top model Xiao Wen Ju introduces elegant movement to the pieces that really bring them to life. In fact, she could be likened to a newly hatched butterfly.
Shot in studio against brightly hued backdrops, the looks showcased throughout the Lane Crawford SS14 ad campaign are complemented by elaborate headdresses by hair designer Katuya Kamo. According to Fashion Gone Rogue, "To coincide with the new campaign, the store will feature over 800 mannequins in a garden setting modeling spring season styles." People will be revelling in spring motifs in no time.