The Lane Crawford SS14 ad campaign is an explosion of vibrant florals. Appropriately titled 'Botanica,' the imaginative captures bring out the equally colorful qualities of the fashion put on display. Not to mention their own dynamic charm. Chinese top model Xiao Wen Ju introduces elegant movement to the pieces that really bring them to life. In fact, she could be likened to a newly hatched butterfly.
Shot in studio against brightly hued backdrops, the looks showcased throughout the Lane Crawford SS14 ad campaign are complemented by elaborate headdresses by hair designer Katuya Kamo. According to Fashion Gone Rogue, "To coincide with the new campaign, the store will feature over 800 mannequins in a garden setting modeling spring season styles." People will be revelling in spring motifs in no time.
Key Themes Behind This Trend
- Vibrant Florals in Fashion Advertising
- Disruptive innovation opportunity: Integrate augmented reality technology into fashion ads to allow consumers to virtually try on and purchase the showcased garments.
- Elaborate Headdresses in Fashion Photography
- Disruptive innovation opportunity: Develop eco-friendly and sustainable materials for creating elaborate headdresses in fashion photography to promote environmentally conscious practices.
- Studio Photography with Brightly Hued Backdrops
- Disruptive innovation opportunity: Create a mobile studio app that allows fashion photographers to easily shoot high-quality studio-like images using just a smartphone and a selection of virtual backdrops.
Where This Applies
- Fashion Advertising
- Disruptive innovation opportunity: Leverage artificial intelligence and machine learning algorithms to personalize fashion ads based on individual consumer preferences and purchasing habits.
- Hair Design
- Disruptive innovation opportunity: Develop a robotic hairstyling device that can recreate complex hairstyles from fashion photography without the need for a professional hairstylist.
- Retail
- Disruptive innovation opportunity: Implement virtual reality technology in retail stores to allow customers to explore and interact with the showcased fashion items in a realistic and immersive way.
