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Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine

 - Jan 6, 2014
References: panettonigcovaec.it & thedieline
Pandoro bread packaging is made up of a familiar material, yet it dresses the fresh bakery product in a different sort of way. Instead of forming a bag, the paper is left as an open sheet and simply folded around each loaf like it's a present.

Designed at Panettoni G. Cova & C., this solution makes it easy for you to re-wrap your shrinking loaf tightly to keep it from drying out. You can even re-tie the string to make sure that it stays enclosed.

Pandoro bread packaging has more than this practical tactility; it also expresses a retro-inspired aesthetic. Punchy lettering, loose striped patterns and bold red and blue ink make the staple product pop.