The most important thing to look out for when creating a healthy packaging design is for it to feel genuine and authentic to consumers. Many try too hard or not hard enough to portray their philosophy of a healthy and balanced lifestyle through branding techniques, and unfortunately not many get it right. Contrary to that, is the beautifully crafted success story of Nada.
Designed by Eve Warren and Thomas Squire, Nada's healthy packaging design is sweet, simple and warm. It instantly makes you open up to it because of the clever use of color and charming design. Going for a minimalist, bright and geometric pattern, the visual identity and packaging perfectly portrays the brands core values of health and happiness.
"The Nada brand is an adaptive and flexible identity which is built upon a bespoke typeface which instills and encompasses our brand aesthetic and brand manifesto," says the brand about their values and design aesthetic.