The Wildfox White Label Spring 2014 lookbook, titled 'Make a Splash,' stars model and pro surfer Hanalei Reponty. Although she could also be introduced as a real-life mermaid with her long platinum blonde locks and wistful expressions that are reminiscent of Darryl Hannah's character in 'Splash.' Considering that the photoshoot takes place on a beach, it is only appropriate this comparison even exists.
Shot by photographer Mark Hunter, the Wildfox White Label Spring 2014 lookbook showcases a range of sexy bikinis and slouchy coverups. The looks were styled by Kimberley Gordon, who had an easy time pairing up the pieces considering how cohesive the collection is. The looks were perfected by makeup artist Carlene K and hair stylist Anna Lee Fiorino.
Key Themes Behind This Trend
- Beachwear Fashion
- The popularity of beachwear fashion trends create innovation opportunity for designers to incorporate mermaid-inspired looks for swimwear, coverups, and accessories.
- Surf Culture Fashion
- The rise of surf culture fashion trends create innovation opportunity for fashion designers to blend surf style with feminine looks for a unique fashion statement.
- Natural Beauty Fashion
- The trend of embracing natural beauty creates innovation opportunity for designers to create makeup and hairstyles inspired by natural, effortless looks.
Where This Applies
- Fashion
- Fashion designers can incorporate mermaid-inspired looks for swimwear, coverups, and accessories to tap into the trend of beachwear fashion.
- Surf Sportswear
- Surf sportswear brands can embrace the surf culture fashion trend by blending surf style with feminine looks to appeal to a wider audience.
- Beauty
- Makeup and haircare brands can release products tailored to the trend of embracing natural beauty, such as natural and effortless makeup and hairstyles.
