The Marriott and GoPro travel partnership means that people staying at select hotels around the world will have the chance to try out the cameras in order to capture unique footage of their vacation adventures. Some of the participating locations include Marriott hotels in the Caribbean and Latin America, featuring high-adrenaline excursions like jungle trekking, swimming, rafting, biking and scuba diving.
Marriott will be lending out GoPro's lightweight Hero 4 cameras to people, encouraging them to share photo and video content online with tags like #GoPro, #travelbrilliantly and #viajegenial. As well as being collected online, there's also the potential for these first-person videos to show up on Marriott International's social media channels and in-room entertainment. This offers travelers a great way to capture memories and try out a new piece of camera equipment and gives both brands lots of exposure.
What's Driving This Trend
- Adventure-capturing Cameras
- Disruptive innovation opportunity: Developing advanced camera technologies specifically designed for capturing adventurous activities and experiences.
- Social Media Travel Content
- Disruptive innovation opportunity: Creating innovative platforms or technologies that allow travelers to easily share their adventure experiences online.
- Branded Partnership Experiences
- Disruptive innovation opportunity: Establishing strategic partnerships between travel brands and equipment manufacturers to enhance customer experiences through unique offerings.
Who This Affects Most
- Hospitality
- Disruptive innovation opportunity: Implementing adventure-friendly amenities and experiences in hotels to attract adventure-seeking travelers.
- Camera and Photography
- Disruptive innovation opportunity: Developing specialized adventure cameras and accessories to cater to the growing demand for capturing adventure experiences.
- Social Media Marketing
- Disruptive innovation opportunity: Creating innovative social media marketing strategies and platforms that help travel brands amplify their online presence and engage with adventure enthusiasts.
