The Orangina app will have you think about your relationships on Facebook in a whole new way: by liking the brand's Facebook page you will be able to find your "original" friends. The campaign lets you find the first ten friends who commented and liked things on your personal profile.
What I particularly like about the Orangina app is the innovative social media campaign that they have created. Facebook users will have an interest in liking the page and engaging with the brand through their own friendships.
Implications - Social media has revolutionized the way in which consumers connect with each other and with a brand. The Orangina Facebook app creates positive emotions towards the brand by associating it with meaningful friendships. Companies ought to consider how to use social media in a creative way to create a connection with their customers.
What's Driving This Trend
- Meaningful Friendship Campaigns
- Creating campaigns that associate a brand with meaningful friendships to attract positive sentiments towards the brand.
- Innovative Social Media Strategies
- Designing creative social media campaigns that foster emotional connections with customers.
- Original Friends Finder Apps
- Developing apps that allow Facebook users to easily locate their first Facebook friends for nostalgic purposes.
Who This Affects Most
- Beverage Industry
- Beverage companies can design social media campaigns that associate their brand with positive emotions towards friendship.
- Technology Industry
- Technology firms can build apps that enable users to easily search and locate their original Facebook friends.
- Marketing Industry
- Marketing agencies can offer innovative social media strategies to help their clients create emotional connections with their target audience.
