On October 27th, two new Lexus Short Films will be premiered and to promote them, Lexus worked with Twitter to create Silver Screen Access, a unique experience to engage and reward its followers on social media.
Taking inspiration from the concept of a VIP pre-release movie screening, Lexus and Twitter will give followers of the luxury car brand a sneak peek at the film footage in advance. On October 26th, the @LexusInt account will be locked for a period of 24 hours and only fans will be given access to a private link for pre-screening. Locking a brand's Twitter account for a follower-only event is something new for Twitter and as of now, there's still a chance to get in on the action if you want to make sure you get your eyes on the short films before everybody else.
Social Pre-Screening Campaigns
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