Lexus is Engaging Next-Gen Collectors, Drivers & Luxury Consumers
Laura McQuarrie — April 26, 2023 — Marketing
References: marcommnews
Lexus is speaking to a new generation of drivers, luxury consumers and collectors with Hoverboard NFTs that capture the minimalistic and futuristic feel of the Lexus Hoverboard. The rare non-fungible tokens are designed to celebrate France, Germany, Spain, Finland and Kazakhstan in a unique way and venture into the next iteration of the web in an engaging way.
Online and from dealerships, fans can Crack the Case by playing as one of two specialists, the Hacker or the Locksmith, to complete a mission and unlock a briefcase, and ultimately have the chance to win a coveted Hoverboard NFT of their own.
These NFTs promise to help the brand connect to a younger demographic that values authenticity, creativity and innovation.
Online and from dealerships, fans can Crack the Case by playing as one of two specialists, the Hacker or the Locksmith, to complete a mission and unlock a briefcase, and ultimately have the chance to win a coveted Hoverboard NFT of their own.
These NFTs promise to help the brand connect to a younger demographic that values authenticity, creativity and innovation.
Trend Themes
1. Luxury Nfts - The rising trend of luxury NFTs presents an opportunity for luxury brands to engage with younger collectors and offer unique, exclusive digital collectibles.
2. Gamification Marketing - Gamification marketing tactics that offer prizes such as rare NFTs can lead to increased engagement and loyalty among target audiences.
3. Minimalistic Design - Minimalistic and futuristic design elements, as seen in the Lexus Hoverboard, can appeal to younger generations and offer disruptive innovation opportunities for product design in various industries.
Industry Implications
1. Luxury Automotive - Luxury automotive brands can explore the use of NFTs and gamification marketing as a way to engage with younger consumers and create personalized, exclusive digital experiences.
2. Fashion - Fashion brands can adopt minimalistic and futuristic design elements seen in luxury NFTs to appeal to younger audiences and offer unique digital fashion accessories or rewards in gamified marketing campaigns.
3. Consumer Electronics - Consumer electronics companies can incorporate minimalistic and futuristic design elements as seen in the Lexus Hoverboard and luxury NFTs to create differentiated products and engage with younger tech-savvy consumers in unique ways.
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