With an exclusive NFT collection and an augmented reality experience, liqueur brand Hpnotiq is inviting adults to venture into the metavertse with #HPNOVERSE. Hosted by Grammy-nominated musician Guapdad 4000, the AR world is the place to discover drink recipes, get creative with an augmented reality camera app, collect non-fungible tokens and win real-world prizes.
In addition to the experiences that unfold digitally, consumers are also invited to join an IRL scavenger hunt to gain access to one-of-a-kind digital art pieces via scannable QR codes. Some of the special digital assets that can be claimed inclue a Renaissance HPNO Statue, a HPNO + Cognac Plaque and a HYPNO Spelled with a "Y,"—this NFT is likened to a rare baseball card.
What's Driving This Trend
- Metaverse Marketing
- Brands can utilize metaverse experiences and exclusive NFT collections to engage consumers and build a community.
- Hybrid Marketing
- Combination of digital and physical marketing such as IRL scavenger hunts can create excitement and exclusivity for consumers.
- AR Mixology
- Augmented reality camera apps that offer drink recipes and interactive experiences can enhance product engagement and sales.
Who This Affects Most
- Alcohol/beverage Industry
- Brands in this industry can leverage metaverse and AR experiences to reach their target market and to stand out from competitors.
- Entertainment Industry
- Collaborations with musicians and celebrities can create hype and further increase engagement with these types of marketing campaigns.
- Digital Art Market
- Unique and exclusive NFT collections offer opportunities for artists and can expand the digital art market even further.
