Nescafe organized to spread 1,000 of their iconic red mugs all over two of Croatia’s largest cities. The idea for the campaign came from Nescafe’s existing social media community and the concept of ‘love locking’ where couples lock their love in padlocks along bridges all over the world.
Nescafe locked the mugs with four digit bicycle locks and when customers found a mug, all they had to do was connect with Nescafe on Facebook and receive a special code for the lock. Then, they could take that mug to a nearby stand, swap the bicycle lock and get not only a warm cup of coffee, but another mug, giving them the ability to share a coffee with a friend. The campaign was realized by Advertising Agency: Drap, Zagreb, Croatia.