The Diesel Spring/Summer 2014 campaign displays a series of slogans and hashtags. Under images taken by photography duo Inez and Vinoodh was the term #Dieselreboot, enabling fans of the label to tweet according to the current advertisements.
The models incorporated in this Diesel production are just as trailblazing as its social media campaign. While many akin brands choose to focus on one or two supermodels, Diesel has instead included the likes of Ryu Goda, Hirari Ikeda, James Dazzle, Jillian Mercado ,Nik Hampshire, Robert Nelson, Ricki Hall, Kirsten Kilponen, Abdul Kircher, Kesewa Aboah, Gavin Lindemuth, Ming Xi, Charlotte Carey, Val Bird, Wouter Schipperen, Chloe Mackey, Arly Caparros-janto and Consuelo De Santis amongst others.
Given the eclectic team, it follows that this Diesel campaign displays all white denim, grey pieces and jean on jean ensembles.
What's Driving This Trend
- Social Media Fashion Campaigns
- Disruptive innovation opportunity: Create interactive and engaging fashion campaigns that encourage audience participation through social media hashtags.
- Inclusive Modeling
- Disruptive innovation opportunity: Embrace diversity in the modeling industry by featuring a wide range of models with different backgrounds and body types.
- Denim Fashion
- Disruptive innovation opportunity: Explore creative and unconventional denim designs to redefine the traditional perception of jeans.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrate social media platforms into the retail experience to create a seamless and interactive shopping journey.
- Modeling Agencies
- Disruptive innovation opportunity: Expand representation by scouting and promoting diverse models, pushing the boundaries of traditional beauty standards.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop sustainable denim fabric technologies to meet the growing demand for eco-friendly fashion.
