Scott Brand has created an admirable campaign, Toss the Tube, in order to promote its environmentally conscious Naturals Tube-Free Toilet Paper. Speaking to a demographic that is concerned about the environment and looking for ways to make a difference, it encourages people to adopt a better product in this regard.
Yet instead of simply putting out a phrase and a product that supports it, the Toss the Tube campaign also offers eco-friendly tips to consumers from Carter Oosterhouse, the home and design expert and host of the new show “Rowhouse Showdown" as well as a unique sculpture. Jared Mackrory, brand manager for Scott Brand, says, "Imagining the environmental impact of 17 billion tubes--enough to fill the Empire State Building twice--is hard to do. That's why we brought the concept to life by creating a 30-foot replica in the middle of Manhattan."