With its newest campaign video, Cleancult is inviting customers to join the "cult of clean" to discover the benefits of low-waste household cleaners fueled by mindfully selected ingredients and sustainable packaging solutions. The three-minute campaign video provides a look at the brand's values and product attributes in a humorous way and fans of pop culture will recognize nods to folk horror film Midsommar, as well as Scientology, Crossfit and more.
Cleancult sets itself apart within the household cleaner space by bottling its products in cartons and a free mail-back recycling program. Getting started with the "cult of clean" is as easy as purchasing a bundle from the brand to help with keeping household surfaces tidy and free from undesirable chemical agents.
What's Driving This Trend
- Low-waste Home Cleaners
- Brands can enter this space by focusing on eco-friendly packaging that can be recycled and reused.
- Humorous Advertising Campaigns
- Humor can be used to attract a younger audience and stand out in saturated markets.
- Convenient Bundled Purchases
- Brands can offer bundled purchases to simplify the experience and encourage repeat customers.
Who This Affects Most
- Household Cleaners
- This industry should consider switching to eco-friendly packaging and launching recycling programs to target environmentally-conscious consumers.
- Eco-friendly Packaging
- This industry can innovate by developing new materials that can be easily recycled and meet consumer demands for sustainability.
- Advertising
- Ad agencies can use humor to appeal to younger audiences in industries that are traditionally seen as unexciting.
