To promote the automatic braking system on the Volvo XC60, BBDO Belgium came up with a clever social media campaign. The campaign went after the attention of the most influential Belgian Twitter users.
This social media campaign is very basic, but clever. Typically when someone sees that they have a new follower on Twitter, they will click on the user's picture or name to find out more about them. When Twitter users visit the Twitter page for the Volvo XC60, the description reads: "Hi, now I’m following you. But don’t worry, I’m equipped with an automatic braking system."
Automatic braking systems are vital to safety, but it is rare that a promotion is as witty and as relevant as this. Despite being a very low-key campaign, it has the potential gain a lot of traffic on Twitter.
Social Following Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Showroom Auto Scanners
Soviet Crossover Concepts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
- By: Laura McQuarrieAug 16, 2013