Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories
Laura McQuarrie — October 11, 2014 — Marketing
References: kerrygoldusa & adsoftheworld
Fans of a particular product usually have no problem declaring their love for it online, but this social media campaign from Kerrygold challenges its fans to express their love in other ways. The 'I Heart Kerrygold' campaign for Kerrygold cheese and butter asked fans to get creative on Twitter, Facebook and Instagram by showing how they love Kerrygold's products. This promotional video for the campaign shows a guy singing his heart out with an ode to cheese, which is humorously over the top and fittingly cheesy.
Participants in the I Heart Kerrygold campaign have the chance to win $5,000 as well as a year's supply of Kerrygold butter and cheese when they tag their uploads with #IHEARTKG across social media. For a true dairy lover, this prize is a pretty big treat.
Participants in the I Heart Kerrygold campaign have the chance to win $5,000 as well as a year's supply of Kerrygold butter and cheese when they tag their uploads with #IHEARTKG across social media. For a true dairy lover, this prize is a pretty big treat.
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