As Presidents' Day approaches in the United States, this Honda commercial hit the internet featuring Abe Lincoln and George Washington.
It seems these days, hip hop culture is synonymous with popular culture. This commercial is an example of how hip hop sensibilities and references find their way into the most non-hip hop settings.
The commercial opens with Abe Lincoln's famous lines, "Four score and many years ago..." However, it quickly turns musical as George Washington jumps in with some auto-tuned ad libs of his own. The two historical figures trade raps with one of the funniest moments coming from Washington as he says, "Who's your founding father?" This line references a common rap phrase "Who's your daddy?"
This Honda commercial is intended to promote Honda's Presidents' Day sale.
What's Driving This Trend
- Hip Hop Influence
- Opportunity for businesses to incorporate hip hop sensibilities and references into non-hip hop settings.
- Historical Figure Parodies
- Businesses can create content that parodies historical figures for entertainment and promotional purposes.
- Humorous Advertising
- The use of humor in advertisements can capture attention and create a memorable brand experience.
Who This Affects Most
- Automotive
- Car manufacturers can use humorous and unique advertising campaigns to promote their sales events and attract customers.
- Entertainment
- Entertainment companies can produce content that blends historical figures with popular culture, appealing to a wide audience.
- Marketing and Advertising
- Marketing agencies can leverage comedic elements and creative storytelling techniques to create engaging advertisements for their clients.
