The 'It's Avocado Season' Subway commercial makes fun of the obsessive nature of Internet fandoms. The funny commercial promotes adding avocado to Subway sandwiches. The commercial begins with two women having lunch together, but the rivalry between them quickly becomes an intense competition to one-up each other to prove who is the biggest fan of avocados.
The competition escalates, with the women showing their extreme love of avocados by creating Facebook fan pages for the fruit, wearing avocado-embroidered sweaters and earrings and driving avocado shaped cars. The contest is ultimately won by the woman who named her baby "Avocado," and outfitted the child in an avocado-shaped suit.
This humorous campaign has been well-received by people who can identify with being or know someone who is obsessed with a fandom.
Key Themes Behind This Trend
- Internet Fandom Obsession
- Disruptive innovation opportunities in creating products or services that cater to the passionate and obsessive nature of Internet fandoms.
- Promoting Food Add-ons
- Disruptive innovation opportunities in developing unique and creative ways to promote adding specific ingredients or extras to food products.
- Humorous Advertising Campaigns
- Disruptive innovation opportunities in utilizing humor and entertaining elements to engage and resonate with target audiences in advertising campaigns.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunities in the food and beverage industry to create new and appealing add-on options for consumers.
- Marketing and Advertising
- Disruptive innovation opportunities in the marketing and advertising industry to develop unique and humorous campaigns that capture attention and drive brand awareness.
- Merchandise and Collectibles
- Disruptive innovation opportunities in the merchandise and collectibles industry to create products that cater to the passionate fanbase of specific Internet fandoms.
