The ‘How Much Engagement Are Top Brands Getting on Instagram’ infographic looks at the importance of followers for companies on the popular social media site. The top three brands on Instagram, as of right now, are Nike, with 1,494,058 followers, MTV, with 1,310,632 followers and Starbucks, with 1,245,858 followers.
The importance of posting relevant, timely and active information on the social media platform is key. For instance, Starbucks posts photos of drinks they have on special with the information for the special included in the post. It’s their way of both advertising in a general sense, as well as alerting their consumers to deals of the day. Social media can be a fantastic way for brands to reward loyal consumers as well as build new relationships with potential clients.