The 22-year-old singer Rita Ora is the star of the Material Girl Fall 2013 ad campaign. Previously, Kelly Osbourne and Taylor Momsen fronted Madonna's teen label Material Girl; Rita Ora, with her interesting personality, was a natural next step.
For this ad campaign, Rita Ora wandered in London like a tourist. She posed at London sites such as Buckingham Palace, Big Ben, Piccadilly Circus and the London Eye. In one of the shots, Ora has a military jacket on her shoulders while she carries a flag in another one.
Rita Ora explained what material girl means to her as confidence, belief and inspiration, as well as freedom to really express yourself. She specified how thrilled she is to be handpicked by Madonna and her daughter Lola.
Why This Trend Is Growing
- Patriotic Fashion
- Opportunity for fashion brands to create collections inspired by national pride and symbols.
- Celebrity Endorsements
- Growing trend of celebrities collaborating with fashion brands to attract attention and reach wider audiences.
- Expressive Branding
- Brands can leverage the concept of 'material girl' to encourage self-expression and individuality through fashion.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can capitalize on the demand for patriotic-themed clothing and accessories.
- Celebrity Marketing
- Marketing agencies can work with celebrities in the fashion industry to create mutually beneficial partnerships.
- Branding and Advertising
- Branding and advertising firms can assist brands in developing campaigns that promote self-expression and freedom.
