Findomestic, an Italian bank, produced a reality show that is the main focus of its new advertising campaign. The bank opened its doors to consumers, inviting them to become involved, together with the employees.
The project called Nei Tuoi Panni' (In Your Shoes), started with the recruiting of the bank's customers, and the campaign aims to communicate a simple concept. On the banks site for the campaign it states: “before being consultants, we are people and, as individuals, we put ourselves in the shoes of our customers.”
Every week there is a new episode on YouTube, TV and Facebook. The bank hopes that this campaign will demonstrate to customers its promise to deliver high-quality service.