Many seem to think that the future of paper is void and null due to all the progress in technology and the virtual conversion capabilities of any and all print mediums.
However, as this ad for Le Trefle toilet paper playfully demonstrates, paper will never go completely out of existence. The commercial shows a husband completely smug with his iPad and feeling superior to his wife who insists on using paper for daily activities. With no use of dialogue except his exacerbated “Emma” each time he catches her, the ad can be understood by anybody, even those who watch commercials on mute.
The wife ends up teaching him a lesson about the security of the future of paper when he reaches for the toilet paper.