These peculiar ads catch your attention in a weird way—from a worm’s eye view. Mexican advertising agency Grey takes a unique approach at marketing Motor Master’s floor disinfectant. The ads display up-close-and-personal snapshots of pets’ bottom views.
The slogan is “What is on your floor is not always on your mind.” A worm’s eye view of your pet is not something you see everyday; this aligns well with the theme of how people often overlook the dust and dirt on the floor. When actually put into the perspective of seeing a surprising image in detail, our minds are exposed to a whole another dimension of thoughts. The ad uses emotional shock to portray how you’d feel if you were to take a closer look at your floors—from a different angle that is much more intimate.