Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

26 Campaigns to Encourage Reading

From Literary Coffee Cups to Tweeting Bookmarks

— August 15, 2014 — Marketing
It's difficult to encourage reading when most people would rather spend their time reading short and sweet status updates, text messages and other social media posts rather than delving into a lengthy book. With attention spans becoming shorter than ever thanks to the instant gratification that the Internet brings, it's becoming harder and harder to get people interested in reading.

However, these creative reading campaigns appeal to the digital generation in ways that speak their language. Using advertisements that are just as quick and attention-grabbing like bookmarks that tweet, WiFi-equipped birdhouses that serve as digital libraries and URL shorteners, these campaigns have all been successful at increasing the sales of books and getting people to crack into them.
4.1
Score
Popularity
Activity
Freshness
25
Virtual Book-Sharing Trees
Virtual Book-Sharing Trees
Instead of Chopping Trees, EPM Helps Trees Offer Free Book Downloads
<
24
Record-Breaking Reading Campaigns
Record-Breaking Reading Campaigns
The Seattle Library's Reading Campaign Turns Books into Dominoes
<
23
Deceptive Reading Campaigns
Deceptive Reading Campaigns
Libri Mundi's Book Campaign Disguises Book Gift Cards as Cool Tech
<
22
Reading Radio Stations
Reading Radio Stations
Ghandi Bookstore Promotes Literacy Through the Airwaves
<
21
Tweeting Bookmarks
Tweeting Bookmarks
Penguin Books' Reading Campaign Serves as a Reminder to Read
<
20
Social Short Fiction Festivals
Social Short Fiction Festivals
The Twitter Fiction Festival Has Famous Authors Tweet Small Stories
<
19
Touch-Activated Talking Walls
Touch-Activated Talking Walls
This Wall Hosts an Interactive Audio Book Activated by Touch
<
18
Crowdfunded Book Shows
Crowdfunded Book Shows
Levar Burton Has Gone to Kickstarter to Bring Back the Reading Rainbow
<
17
Perfect Length Flight Books
Perfect Length Flight Books
Books Released by Qantas Airways Can Be Read in the Length of a Flight
<
16
Alternate Destiny Ads
Alternate Destiny Ads
See the Influence of Books in this Penguin China Campaign
<
15
Literary Production Videos
Literary Production Videos
'Birth of a Book' Shows the Behind-the-Scenes Creation of Making Books
<
14
Age-Appropriate Reading Ads
Age-Appropriate Reading Ads
These Ads for Ladybird Books Show Subjects That Mature with Kids
<
13
Tribute Author Books
Tribute Author Books
The Ernest Hemingway Foundation Ads Focus on Hemingway's Life
<
12
Literal Literary Life Campaigns
Literal Literary Life Campaigns
Penguin Audiobooks Ads Make Everyday Activities More Adventurous
<
11
Literary Fast Food Giveaways
Literary Fast Food Giveaways
McDonald's India Will Offer Books With Happy Meals Instead of Toys
<
10
Hi-Tech Periodical Sticks
Hi-Tech Periodical Sticks
The Digital Newspaper Holder is More Up-to-Date Than Printed Press
<
9
Storytelling Audiobook Ads
Storytelling Audiobook Ads
These Penguin Audio Illustrations Show Capturing the Story's Sounds
<
8
Literary Coffee Cups
Literary Coffee Cups
Chipolte's Bags and Paper Coffee Cups Feature Essays 'Cultivating Thought'
<
7
Missing Story Book Ads
Missing Story Book Ads
These Sebo Museu Do Livro Show What Happens When Books Become Movies
<
6
Imagination-Inducing Book Ads
Imagination-Inducing Book Ads
These Ads for Penguin Books Force Vivid Imagery into Your Thoughts
<
5
Transformative Reading Experiences
Transformative Reading Experiences
D'Buk Editors Campaign Turns People into Who They Read About
<
4
Anti-Social Media Book Ads
Anti-Social Media Book Ads
Norlis' Book Ad Campaign Cleverly Arranges Book Titles
<
3
Literary Adventure Ads
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
<
2
Literary Figure Headphones
Literary Figure Headphones
The Penguin Audiobooks Ad Campaign Turns Famous Writers into Earphones
<
1
Literary Companion Campaigns
Literary Companion Campaigns
These Steimatzky Books Ads Lets You Snuggle Up to Gandalf and Stalin
<