Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Norlis' Book Ad Campaign Cleverly Arranges Book Titles

 - Mar 4, 2014
References: anti.as & designtaxi
This clever book ad campaign from the Norlis bookstore manages to slam social media and at the same time, promote reading through carefully-chosen and placed book titles.

The newly made titles like "Instagram Junky," "Hashtag Hell" and "Facebook Addict" are created from combining three book titles, encouraging people to "unplug with a book," instead of wasting time on Facebook or staring at a computer screen. The books featured in the campaign range from those written for children to National Geographic guides and popular adult fiction titles, which also shows off the assortment of books that Norlis has to offer at its retail locations. The simple and clever ad campaign comes from Anti, a Norwegian agency.