While some travel restrictions remain in place due to the COVID-19 pandemic, Kiss & Fly offers homebound travelers a virtual vacation. Using print media and digital technology, the AR book features nine different locations. Travel enthusiasts can visit France, Brazil, Iceland, Mexico, Italy, Greece, India, Jordan, and other countries along the Mediterranean sea.
With a smartphone camera, the images come to life to showcase the beautiful landscapes and vacation spots worldwide. Photographed by the sister duo Lauren and Annael TOlila, the AR photos depict pure escapism. Kiss & Fly claims to be one of the world's first augmented reality coffee table books, boasting glossy images. This project is the first title produced by Studio 96.
Image Credit: Studio 96
Key Themes Behind This Trend
- Virtual Travel
- The AR vacation book Kiss & Fly creates virtual vacations for homebound travelers using print media and digital technology, an opportunity for disruptive innovation in the travel industry.
- Augmented Reality Books
- As one of the world's first augmented reality coffee table books, Kiss & Fly offers an innovative platform for AR books to showcase different locations, an opportunity for disruptive innovation in the publishing industry.
- Blending Media Types
- Kiss & Fly's use of print media and digital technology to blend images and create a virtual travel experience presents an opportunity for disruptive innovation in the media industry.
Where This Applies
- Travel
- The virtual travel experience provided by Kiss & Fly presents an opportunity for disruptive innovation within the travel industry.
- Publishing
- As one of the world's first augmented reality coffee table books, Kiss & Fly presents an opportunity for disruptive innovation in the publishing industry.
- Media
- Kiss & Fly's use of print media and digital technology to blend images and create a virtual travel experience presents an opportunity for disruptive innovation in the media industry.
