These Ads for Ladybird Books Show Subjects That Mature with Kids

 - Jul 2, 2014
References: ladybird & adeevee
These ads for Ladybird Books are a funny and clever way to show that reading is for all ages. The print ads are set up to show different age groups, with tiers for each specific one, where an object is morphed into something more age-appropriate for that particular group of readers.

For instance, one ad that centers around an apple shows learning about the apple first, followed by the fairy tale about Snow White, then Sir Isaac Newton and the apple tree and finally, Adam and Eve. The Ladybird Book ads by the Y&R agency in Beijing are a brilliantly simple way to show that there's a distinct maturation in subject matter as kids age and plenty for them to read.