Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Penguin Audiobooks Ad Campaign Turns Famous Writers into Earphones

 - Jun 28, 2013
References: mccannworldgroup & ibelieveinadv
The Penguin Audiobooks ad campaign may seem baffling at first. It looks like famous literary figures have decided to take up a new, more acrobatic profession. William Shakespeare, Mark Twain and Oscar Wilde appear to be doing a surreal backbend in front of a mirror. Nevertheless, they are forming the look of headphones.

Conceived and executed by the McCann Worldgroup ad agency branch based in Mumbai, India, the Penguin Audiobooks ad campaign was art and creative directed by Rohit Devgun and Talha Nazim with illustrations by It is hilarious to see the heads of such prolific writers enlarged to mimic the cups of the headsets. Aside from these quirky illustrations, the Penguin Audiobooks ad campaign posters are relatively minimalist, which allows people to focus on what really matters.