Keeping passengers entertained during long flights, Qantas Airways has released literature that can be finished in the time a flight takes in a project called ‘A Story For Every Journey.’ Conceived by ad agency Droga5, the books were formulated by calculating the number of words that can be read in each flight. As a result, passengers should be entertained for the full length of a journey while being able to reach a satisfying conclusion before landing.
The series of books were constructed by looking at the demographics of Qantas’s ‘Platinum Flyers’ as well as average reading times. The project used data from publisher Hachette and calculated that the average reader reads at a rate of 200 to 300 words per minute. In addition, since Platinum Flyers are mostly male, the books are made up of thrillers and nonfiction novels.
Why This Trend Is Growing
- Perfect Length Books
- Opportunity for airlines and publishers to collaborate and create books specifically designed to be read during the length of a flight.
- Tailored Entertainment
- Opportunity for content creators to develop personalized entertainment experiences that match the duration of specific activities or journeys.
- Data-driven Literature
- Opportunity for data analysis and storytelling to intersect, creating books and content tailored to specific audiences and timeframes.
Industries Being Reshaped
- Airlines
- Airlines can enhance the passenger experience by offering specially curated books that can be finished in the duration of a flight.
- Publishing
- Publishers can tap into the market of time-constrained readers by collaborating with airlines to create books designed for specific journey durations.
- Content Creation
- Content creators can leverage data and analytics to develop tailored entertainment experiences, catering to the duration of specific activities or journeys.
