Although reading is sometimes thought of as boring and only useful for studying, these Penguin China ads illustrate just how influential the written word can be.
Created by Y&R in Beijing, China for the international book publishing company, this campaign for Penguin China includes five ads that depict two different routes in determining how one's life can turn out. One of the images shows how a fascination with needles can either lead you towards a career in acupuncture or as a drug addict who ends up dead - a major difference that is influenced by a book on Eastern Philosophy.
If you've yet to be convinced of the power of reading, these Penguin China ads might just make you pick up a book and start believing.
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