Uni-ball's latest series of commercials gives voices to iconic fonts like 'Edwardian Script,' 'Comic Sans' and 'Broadway.' The advertisements feature letters read in the imagined voices of the fonts -- and they sound just like you'd expect.
In the world of typography, 'Comic Sans' has a notoriously bad reputation for its juvenile appearance. In the commercial 'Pappy Is Dead,' the tone of a sombre letter to a soldier is spoiled as it is read in the goofy voice of Comic Sans.
In an increasingly digital world, these ads poke fun at poorly-chosen computer typefaces that can ruin your intended message. The "Write in your own voice," slogan encourages the personal touch that handwritten messages that add.
What's Driving This Trend
- Talkative Typography
- Uni-ball's commercials give voices to iconic fonts and showcase the power of typography in advertising.
- Digital Brand Voice
- Brands can use typography to create a distinct digital brand voice that connects with their audience.
- Personalized Messaging
- Personalized messaging through unique handwriting and typography can create a deeper connection with the audience.
Who This Affects Most
- Advertising
- Incorporating typography and font voices in advertising campaigns can create a memorable and engaging experience for the audience.
- Design
- Designers can explore the creative possibilities of typography with font voices to deliver powerful messaging and brand identity.
- Education
- Typography and font selection can be taught as a key element of effective communication in design and marketing courses.
