DDB Auckland has created an ad advising you to drink responsibility or end up at the mercy of some unforgiving friends in this "Be The Artist, Not The Canvas" PSA.
Endorsed by Steinlager, the slogan for the ad is "Drink Responsibly" in order to avoid being drawn on with some hilariously creative sketches, like one featuring a flowery bra drawn on a man with the words, "Thug Life" written underneath across his abdomen. In another, a man is drawn with a flabbergasted, buck-toothed face on top of his bald head, with another showing two passed out friends with the words, "zzz" drawn from the side of one's head to another.
While the "Be The Artist, Not The Canvas" ad pokes fun at the fully inebriated state of those who have passed out in unfortunate circumstances, the ad is a timely reminder to remain sober if you're to avoid the dreaded black marker.
What Makes This Trend Stand Out
- Responsible Drinking
- Opportunity for innovative campaigns promoting responsible drinking to prevent embarrassing or harmful situations.
- Creative Advertising
- Embracing unconventional advertising techniques that employ humor and creativity to engage with audiences.
- Public Service Announcements
- Developing clever and impactful PSAs that address societal issues and promote positive behaviors.
Sectors Adopting This
- Alcohol & Beverage
- Opportunities to create awareness campaigns and initiatives that encourage responsible alcohol consumption.
- Advertising & Marketing
- Avenues for agencies to explore innovative and humorous approaches to advertising campaigns.
- Non-profit & Social Services
- Possibilities for organizations to develop impactful PSAs that raise awareness about social issues and promote positive behavior change.
