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Tech-Savvy Ad Remakes

Graphic Designer Eoin Conlon Re-imagines Classic Ads

— April 14, 2013 — Marketing
Dublin-based graphic designer Eoin Conlon has reproduced a series of classic advertisements from the age of Mad Men for the modern day social media age. The cleverly adapted advertisements incorporate everything from Facebook, Twitter, online message boards and interactive smartphone advertisements into these social media savvy updates.

Entitled simply ‘The Second Coming: How Classic Ads Might Look Today,’ the revamped advertisements show just how much digital and social media has revolutionized the art of advertising.

Although the classic ads are sometimes more aesthetically pleasing, modern day advertising agencies and graphic designers are offered a huge range of choices on how they would like to interact with and engage their customers. Eoin Conlon is an award-winning graphic designer based in Dublin, Ireland, who’s Behance bio shows that he may also have a future as a comedian.
Trend Themes
1. Social Media Remakes - Updating classic ads from Mad Men era for the modern social media age creates opportunity for disruptive innovation in digital advertising.
2. Interactive Advertising - Incorporating interactive smartphone ads opens doors for disruptive innovation in digital advertising and enhances user engagement.
3. Choice and Personalization - Modern advertising agencies and designers have more choices than ever before, and can use this opportunity for disruptive innovation in targeted advertising and personalization.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating social media and interactive elements to create highly engaging campaigns.
2. Graphic Design - Graphic designers can explore the opportunities presented by new media channels to create innovative ads that resonate with modern audiences.
3. Social Media - Social media platforms can offer new and innovative ways for businesses to engage with their customers and create interactive advertising campaigns.
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