The new Gillette ad campaign takes a different approach from their usual one. Instead of using the male-centric approach and promoting the razor’s practical and easy-to-use aspects, this time they have decided to focus on the razor's ability to customize their looks according to women’s preferences.
The commercial features three different ladies who state the kinds of men they prefer in terms of how much hair they have and where. While one of them says that she is into men with hair anywhere but their back, another one says that prefers the look of a man with no hair at all.
The idea behind the ad campaign is a catchy one for all gentleman who like to please the ladies with their looks.