Hot Wheels was all the rage in Sydney, Australia last week as the company showcased a promotion for its new Skull Racers line. You won't see this epic entertaining promotion on television, however.
The Hot Wheels Secret Race Battle promotion was showcased using 3D projection technology on the Customs House building. Interactive building projections have been on the rise lately, and digital advertising agency Muse Amsterdam, who is in charge of The Hot Wheels account, thought this was the way to go for an awesome new promotion.
Hot Wheels also collaborated with 3D projection specialists PostPanic and BeamSystems to create this one-of-a-kind race viewing experience. Be sure to view the video to take a wild ride through a digitally stunning adventure racing experience.