Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Hot Wheels Secret Race Battle is an Awesome 3D Video Experience

 - Mar 20, 2011
References: hotwheels & hypebeast
Hot Wheels was all the rage in Sydney, Australia last week as the company showcased a promotion for its new Skull Racers line. You won't see this epic entertaining promotion on television, however.

The Hot Wheels Secret Race Battle promotion was showcased using 3D projection technology on the Customs House building. Interactive building projections have been on the rise lately, and digital advertising agency Muse Amsterdam, who is in charge of The Hot Wheels account, thought this was the way to go for an awesome new promotion.

Hot Wheels also collaborated with 3D projection specialists PostPanic and BeamSystems to create this one-of-a-kind race viewing experience. Be sure to view the video to take a wild ride through a digitally stunning adventure racing experience.