This year for the Beijing Motor Show 2014, Saatchi & Saatchi Fallon Tokyo is launching 'Lexus in Beijing,' building upon the previous success of 'Lexus In Tokyo.'
The campaign involves intimate coverage of the Beijing Motor Show, providing Twitter users with a virtual pass to experience the show alongside Takeaki Kato, the Lexus NX Chief Engineer and ask him questions using #LexusInBeijing.
Leading the campaign is Antoine Malin, Interactive Planner at Saatchi & Saatchi Fallon Tokyo. This year, Kato's answers will go up in a number of formats online, including image, video and text that will first go through a rapid editing process to ensure that content posted is relevant and interesting to audiences on Twitter.
Key Themes Behind This Trend
- Virtual Event Coverage
- Opportunity for companies to provide virtual experiences of live events, engaging audiences through social media platforms like Twitter.
- Real-time Audience Interaction
- Emerging trend of facilitating direct communication between event attendees and industry experts, creating a more interactive and engaging experience.
- Multimedia Rapid Editing
- Increasing demand for fast-paced content creation and editing to keep up with the real-time nature of social media platforms.
Where This Applies
- Advertising and Marketing
- Ad agencies can leverage virtual event coverage to create engaging social media campaigns for clients, promoting products and services.
- Automotive
- Automakers can explore real-time audience interaction to provide a personalized and interactive experience during auto shows and product launches.
- Media and Entertainment
- Media companies can embrace the trend of multimedia rapid editing to deliver quick and engaging content to their audiences through various online platforms.
