This year for the Beijing Motor Show 2014, Saatchi & Saatchi Fallon Tokyo is launching 'Lexus in Beijing,' building upon the previous success of 'Lexus In Tokyo.'
The campaign involves intimate coverage of the Beijing Motor Show, providing Twitter users with a virtual pass to experience the show alongside Takeaki Kato, the Lexus NX Chief Engineer and ask him questions using #LexusInBeijing.
Leading the campaign is Antoine Malin, Interactive Planner at Saatchi & Saatchi Fallon Tokyo. This year, Kato's answers will go up in a number of formats online, including image, video and text that will first go through a rapid editing process to ensure that content posted is relevant and interesting to audiences on Twitter.
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