Presented during this year's Specialty Equipment Market Association Show, Lexus shone a spotlight on six vehicles -- all of which were made for offroading and one of the highlights was the Lexus LX 600 Premium AAP Build. The outdoor SUV concept is prepared for exploring throughout the weekends and adventurous terrains.
At first glance, it is striking visually due to the Aquamarine body wrap that is most notably able to alter color. The matte wrap is able to shift from blue and green tones depending on where it catches light. Other design details include the black chrome window twin, door handles, outside mirrors, and matte gray grille. It has a strong "V6 twin-turbo gasoline engine" that fuels its ability to withstand terrain.
Image Credit: Lexus
What's Driving This Trend
- Color-changing Vehicle Wraps
- The Aquamarine body wrap on the Lexus LX 600 shows the potential for color-changing vehicle wraps in the automotive industry.
- Offroading SUV Concepts
- The Lexus LX 600 Premium AAP Build highlights the demand for offroading SUV concepts that are rugged and adventure-ready.
- Matte and Black Chrome Design Elements
- The use of black chrome window twin, door handles, and outside mirrors, along with the matte gray grille, showcases the trend for matte and black chrome design elements in the automotive industry.
Who This Affects Most
- Automotive
- The color-changing vehicle wraps, offroading SUV concepts, and matte and black chrome design elements present disruptive innovation opportunities in the automotive industry.
- Wrap and Graphics
- The development of color-changing vehicle wraps opens up new opportunities for the wrap and graphics industry to offer innovative and customizable solutions.
- Outdoor Adventure Equipment
- The demand for offroading SUV concepts indicates a growing market for outdoor adventure equipment that can withstand various terrains and provide a unique experience.
