Customized Finishings Off-Road SUVs

The Lexus LX 600 Offroad SUV is Tuned by Jaos

The Lexus LX 600 Offroad SUV has been unveiled by the automotive brand as a beastly transportation solution for adventurous drivers in search of an ultra-rugged way to get around in demanding environments.

The vehicle has been developed in collaboration with Japan-based SUV tuner Jaos, and features front and rear skids along with fenders that lend the car a rugged appearance. The vehicle is paired with door handle protectors along with a tail cutter, 20-inch wheels that are covered in a titanium gold finish and Toyo Open Country tires for all-terrain driving.

The Lexus LX 600 Offroad SUV is powered by a twin-turbo 3.5-liter V6 engine that will deliver 409-horsepower with 479lb-ft of torque to all four wheels through a 10-speed automatic transmission.

Off-road Adventure Vehicles
Opportunity to develop and market more heavy-duty customized vehicles for adventurous off-roading.
Collaborative Design for Specialized Markets
Collaboration between automotive and off-road vehicle modification companies can lead to the creation of specialized cars for niche markets.
Luxury Off-road Vehicles
Opportunity to tap into the growing demand for high-end off-road vehicles for adventurous customers.

Who This Affects Most

Automotive
Opportunity for automotive companies to collaborate with specialized vehicle modification companies to tap into niche markets.
Custom Vehicle Modification
Opportunity for the custom vehicle modification industry to expand their market by collaborating with automotive companies to create specialized products.
Luxury Goods
Opportunity for luxury goods companies to enter the expanding market of high-end off-road vehicles for adventurous customers.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 44%
Freshness 12%